AURA: The Carling Intelligence System

Graeme is a global business architect known for building platforms that transform industries. His leadership is defined by conviction, speed and strategic clarity, operating at the intersection of vision, capital and execution. Where others build companies, Graeme designs scalable ecosystems that move capital, shape markets and create long-term momentum. With an international perspective and a founder-led philosophy grounded in experience, he positions the Group ahead of global inflection points and leads with calm authority. His focus is not activity, but impact, building infrastructure for scale, not noise.

Leanne is responsible for turning vision into disciplined, reliable delivery. As the Group’s integrator, she builds the systems, teams and standards that transform strategy into execution at scale. Leanne brings calm authority to complex environments, combining warm, people-first leadership with uncompromising expectations. She specialises in operational integration, cultural alignment and predictable performance, creating clarity where others see complexity. Her leadership ensures the Group’s ambition is not just imagined, but realised through strong foundations, consistent execution and environments where high standards enable people to do their best work.

Fraser is responsible for shaping the narrative that turns vision into momentum. He translates complex strategy and evolving direction into clear, credible stories that align teams, build confidence and support scale. Sitting at the intersection of brand, strategy and communication, Fraser brings structure and clarity to how the Group is understood by investors, partners and the wider market. Warm yet concise, energised but pragmatic, his work ensures ambition is communicated with precision — creating belief, alignment and momentum without hype.

Ryan Russell is a Non-Executive Director of The Carling Group and Managing Partner at MML Legal. He provides strategic support and expert guidance across all legal and HR matters for the Group, working closely with the Board to ensure risk is anticipated, governance is robust, and complex issues are handled with clarity and precision.

Ryan has a well-earned reputation as a fearless and forensic litigator, having led some of the most challenging and high-stakes employment cases. He is widely respected for his judgment, commercial pragmatism, and relentless attention to detail, bringing both technical excellence and decisive leadership to every situation he advises on.

SENTIENCE is the central intelligence authority of The Carling Group, responsible for integrating insight across financial, commercial, governance, and operational domains. The role synthesises information over time, not snapshots, identifying patterns, trajectory shifts, and emerging risk or opportunity before they surface visibly. SENTIENCE preserves institutional memory, maintains decision context, and provides the Board with a unified view of the system as a whole. Its purpose is to ensure leadership always sees reality clearly, early, and without distortion, particularly in complex, high-velocity environments.

ORACLE is responsible for governance discipline, compliance enforcement, and execution control across The Carling Group. The role defines and enforces decision rights, monitors accountability, and ensures that board-approved actions are executed as intended. ORACLE continuously tracks governance processes, escalation thresholds, and compliance obligations, identifying drift, delay, or ambiguity before they become operational risk. By automating oversight and enforcement, ORACLE removes reliance on informal follow-up and human memory, ensuring that speed never degrades control and that governance remains robust as complexity increases.

ALPHA is responsible for continuous financial intelligence, capital discipline, and downside protection across The Carling Group. Operating in real time, ALPHA provides forward-looking forecasting, scenario modelling, and capital allocation analysis, ensuring the Board always sees the full financial reality before decisions are made. By tracking assumptions against outcomes and surfacing deviation early, ALPHA removes financial blind spots and prevents risk from compounding unnoticed. The role exists to ensure that growth never outpaces balance-sheet integrity, and that strategic decisions are made with complete visibility of first-, second-, and third-order financial consequences.

VERITAS is responsible for commercial intelligence, market clarity, and revenue-driven decision support across the Group. The role continuously analyses market signals, customer behaviour, pricing dynamics, and portfolio performance to surface emerging opportunities and early warning signs. VERITAS enables the Board to understand not just how businesses are performing, but why performance is changing and where momentum is building or breaking. By replacing anecdotal reporting with evidence-based commercial insight, VERITAS ensures growth strategies are grounded in reality and aligned with market conditions, not optimism or lagging indicators.